Debitam is a UK online accountancy filing service. Its public site promotes one-off company accounts and corporation tax return filing from £399 + VAT, with a typical turnaround of 3 to 5 working days (and an express option for an extra fee). Ask Alfred™ is a continuous AI copilot: YearReady™ watches year-end readiness through the year, Cashwatch™ covers 13-week cash and debtor chasing, and a qualified professional signs off anything regulated.
They solve different moments. Debitam is built for "file this now". Alfred is built for "do not get blindsided months before the deadline".
How the approaches differ
| Dimension | Ask Alfred™ | Debitam |
|---|---|---|
| Primary job | Ongoing readiness across cash, debtors and year-end, with drafts ready for human approval | Prepare and file year-end accounts and corporation tax returns |
| Cadence | Continuous through the year (subscription product) | Typically one-off filing when you need accounts submitted |
| Published pricing shape | Free look, then Core at £49/month (or £490/year) on the Ask Alfred homepage | Company accounts and tax return from £399 + VAT on Debitam's public site |
| Turnaround claim | Findings and packs prepared early so you are not starting at the deadline | Debitam states 3 to 5 working days for typical filings |
| Cash and debtors | Cashwatch™: 13-week forecast, ageing, drafted chase emails | Filing-led service; not positioned as a live cash forecast product |
| Regulated work | Alfred prepares; a qualified professional signs off anything regulated | Accountants prepare and file statutory accounts and returns as a service |
Who each is built for
- Choose Debitam-style filing if you already know what needs filing, you want a one-off accounts and CT600 pack submitted quickly, and you are shopping on turnaround and a fixed filing fee.
- Choose Ask Alfred™ if you want earlier warning on director's loans, tax timing and cash crunches, a ranked year-end pack to share with your accountant, and ongoing cash and debtor help, not only a filing event.
Many businesses will still want a human accountant in the loop either way. Alfred is designed for that handoff. Debitam is designed to be the filing team for the submission itself.
Where Alfred's wedge is
The honest commercial difference is proactive versus reactive. Debitam's public offer is strong when the deadline is near and you need accounts filed. Alfred's offer is strong when you are months out and want issues ranked by impact before they become a rush filing or an avoidable tax charge.
Read more: YearReady™, UK year-end accounts checklist, and What is a director's loan account.
What to read next
This comparison is general information based on publicly stated product approaches at the time of writing. Competitor features and prices change. Confirm on each company's own site. Nothing here is regulated advice, and nothing regulated should be submitted without a human approval from a qualified professional.