Ask

Ask him anything. He already knows your numbers.

No blank chat box guessing what you meant. Ask reads your documents and your books, answers in plain English, and shows where the answer came from.

Can we afford the new £85k machine before year end?
A
Yes, but it's tight if you pay cash. You've got £212,400 in the bank, and buying now nudges you close to your comfort line in August. There's a more tax-efficient way to time it. Want me to send this to your accountant?
Your accountsYour bank · todayNext 3 months

Confidence: a good guess · one tap sends this to Govern for a human decision

Upload your accounts, no setup, no integrations
ExcelCSVPDF Live connections soon
The blank chat problem

Generic AI guesses. Your numbers do not.

Most chat tools answer from the open web. Your question is about your books, your contracts and your bank. Without those, you get a confident guess that cannot cite a line.

?Answers with no source

You ask about cash or a clause and get a paragraph with nothing to check. You still have to dig through the PDF yourself.

!False confidence

A blank chat box will invent a tidy answer. It will not tell you when the evidence is thin or when a human should decide.

Context lives elsewhere

The lease is in email. The balance is in the bank. The ledger is in your books. Nothing joins them when you ask a real question.

How Ask works

Three steps.
Every answer shows its homework.

Alfred reads what you upload, answers in plain English, and cites the document or the line in your books. Anything tricky goes to Govern for a human decision. Regulated work still needs a qualified professional.

1Upload your accounts and documents

Drop in Excel, CSV, PDF, leases, anything you want him to know. About two minutes. Alfred only ever reads what you give him.

2Ask in plain English

No blank chat guessing. He answers from your documents and your books, and shows the source every time: the file, the line, the date.

3You decide what happens next

He says how sure he is: dead cert, a good guess, or not enough to go on. One tap sends anything tricky to Govern. Regulated calls still go to a named accountant who signs off.

Why it pays off

Answers you can check, not another chat box.

The same grounded Q&A large firms expect from a finance team, kept live for a fraction of what hunting through files usually costs in time and stress.

Time backAsk once, stop digging

Ask replaces the hunt through bank apps, spreadsheets and old PDFs with a plain-English answer that points to the source.

AssuranceA real accountant signs off

Every regulated call is reviewed and certified by a qualified professional. Alfred never gives regulated advice.

AccurateEvery answer cites its source

Document or line in your books, every time. A full, timestamped trail your accountant, HMRC or insurer can follow back.

Secure and compliantUK GDPR by design, encrypted

Built for UK GDPR with per-client isolation, encryption throughout, and your data not used to train our models. Database in London (eu-west-2); documents in EU-region storage.

Cost-effectiveBig-firm thinking, small-firm price

Grounded answers on your own numbers, for the price of a subscription. Or sponsored by your accountant, at no cost to you.

Peace of mindHonest about uncertainty

Dead cert, a good guess, or not enough to go on. Tricky questions go to Govern so a human decides before anything regulated moves.

What Ask does

Your documents and books, one conversation.

Ask answers from what you uploaded and what is in your books. Pair it with Pulse™ for the whole-business score, Cashwatch™ for cash, or YearReady™ for year-end readiness.

Read more in our guides: 13-week cash flow forecasting explained and what is a director's loan account.

Cites the document or the line in your booksSources
Says how sure he is: dead cert, good guess, or thinConfidence
One tap sends tricky questions to GovernGovern
Reads leases, PDFs, Excel and your live booksDocs
Never pretends regulated advice is settledHuman
For business owners

The day you stop digging for answers.

  • Ask about cash, contracts or year-end in plain English.
  • See the document or the line in your books behind every answer.
  • Know how sure Alfred is before you act on it.
  • Send anything tricky to Govern in one tap.
  • Regulated questions still go to a named accountant who signs off.
For accountants

Clients ask Alfred first. You get the hard ones.

  • Clients get grounded answers from their own documents and books.
  • Tricky or regulated questions land in Govern for your review.
  • Rebill Ask on the client invoice at your own rate.
  • Fewer "quick questions" that eat an afternoon.
  • Your firm's brand on the answers and the handoff.

You set the client price and keep the margin. We charge you a simple wholesale fee per client.

Built on trust

Built so you can trust the numbers.

Security is the foundation, not a setting. Your data stays yours, the work is always traceable, and a qualified human owns every regulated decision. Read our security overview.

You choose what to share

You upload only the documents you want Alfred to see. He reads them, never changes them, and acts only on what you approve.

EU-region storage, encrypted

Client data in isolated schemas (London database, EU document storage), encrypted in transit and at rest. Your data is not used to train our models.

Named human sign-off

Regulated work is reviewed and certified by a qualified accountant who stands behind it.

Full audit trail

Every figure and every approval is logged and timestamped, ready for HMRC or your insurer.

Vetted partners only

Any insurance or finance introduction goes to FCA-authorised firms. Alfred never sells.

ISO 27001 targetedSOC 2 Type II in progressUK GDPR alignedCyber Essentials plannedFCA-authorised partnersEU region hosting
Pricing

Fair and square.

See what Alfred finds for nothing. Pay only when it is clearly worth it.

Free look
£0

Try Ask on your own numbers for nothing.

  • Ask questions on your uploaded documents and books
  • See sources and confidence on each answer
  • No card, no commitment
Free at launch
Most popular Ask / Core
£49/month

Unlimited Ask, with Pulse™, Cashwatch™ and YearReady™.

  • Ask him anything, unlimited
  • Sources and confidence on every answer
  • One-tap share with your accountant
  • Pulse™, Cashwatch™ and YearReady™ included
Available at launch
Sponsored
£0 to you

Included by your accountant, their name on it.

  • Your accountant includes it in their fee
  • No accountant? We match you with a vetted one
  • Everything in Ask, plus their sign-off
Available at launch
Word from the high street

Built for the van, the counter and the back office.

"I asked if we could afford the new machine. Alfred cited the bank balance and the trough in August, then offered to send it to my accountant. That is the chat I actually needed."
ST
Sarah TJoinery firm · Cambridge
"Clients ask Alfred first. The ones that need a human land in Govern with the source attached. I review, advise, and bill. Fewer rabbit holes."
RJ
R. Jackson FCCAAccountancy practice · Norfolk
"He said 'a good guess' and showed the lease clause. I stopped treating AI answers like gospel and started checking the source in one tap."
DP
Dev PConvenience stores · Leicester

Illustrative, for a product going live. Real names and firms to follow.

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