Customers

Who owes you. How late. Why it matters.

Customer directory and drill-down: balances, ageing and payment patterns in one place. Chase with Cashwatch™. Explain with Financials.

Hartwell Joinery Ltd
Customers · updated today
3 overdue
Open debtors
£48,920
42 avg days
ABC Contractors
Over 60 days · £12,400
Chase
Fenland Homes
30 to 60 days · £8,750
Watch
Norfolk Fit-Out
Paid on time · last 6 months
Good

Next chase: ABC Contractors · see Cashwatch™

From your books and invoices · patterns you can act on
DirectoryAgeingPayment patterns Chase queue
The debtor fog

You know someone is late. Not who, or why.

Open debtors sit in a spreadsheet. The chase list lives in someone's head. Payment patterns never meet the 13-week trough.

Names without a pattern

You see a balance. You do not see whether this customer always pays at 55 days or slipped once.

?Chase in another place

Ageing is one screen. The cash forecast is another. Nobody joins "who to ring" with "when cash runs thin".

!No bridge to the books

Late invoices never pin back to Financials or YearReady™, so the story gets rewritten at filing time.

How Customers works

Three steps.
A directory you can chase from.

Bring invoices and books in through Connect. Alfred builds the customer view. Ageing and patterns surface. Cashwatch™ and Financials use the same numbers.

1Connect your sales ledger

Upload customer lists, invoices and ageing exports as Excel, CSV or PDF. Alfred only reads what you give him. Live book connections are coming.

2Alfred maps who owes what

Each customer gets a balance, ageing buckets and a simple payment pattern. Odd slips and chronic late payers surface for a glance.

3You chase with the full picture

Open a customer and see invoices, days outstanding and history. Jump to Cashwatch™ for the chase queue, or Financials for AR on the statements. Regulated calls still need a named professional.

Why it pays off

Debtors with a pattern attached.

The same clear customer view large firms take for granted, kept next to cash forecasting and the statements.

Time backOne directory, not three exports

Balances, ageing and payment history in a single place, so Monday morning is a glance not a hunt.

AssuranceA real accountant signs off

Every regulated call is reviewed and certified by a qualified professional. Alfred never gives regulated advice.

AccuratePatterns you can trust

Alfred drafts who looks late versus who always pays slow. You confirm the chase. Nothing silent and irreversible.

Secure and compliantUK GDPR by design, encrypted

Built for UK GDPR with per-client isolation, encryption throughout, and your data not used to train our models. Database in London (eu-west-2); documents in EU-region storage.

Cost-effectiveBig-firm thinking, small-firm price

Customers with Cashwatch™ and Financials in the same subscription. Or sponsored by your accountant.

Peace of mindChase meets the trough

Who you ring today feeds the 13-week view, so cash planning is not a separate hobby.

What Customers shows

Directory, ageing, patterns you can chase.

Customers is the who-owes-you layer. Pair it with Cashwatch™ for the chase queue, Financials for AR on the statements, how to chase unpaid invoices, and how to reduce debtor days.

Security: how we protect your data.

Customer directory with open balancesDirectory
Ageing buckets and days outstandingAgeing
Payment patterns and chronic late payersPatterns
Feeds Cashwatch™ and Financials from the same numbersLinked
Live book connections coming soonSoon
For business owners

The morning you know who to ring.

  • See every customer balance and ageing bucket in one place.
  • Spot chronic late payers versus one-off slips.
  • Open a customer and see the invoices behind the total.
  • Jump from the directory to the Cashwatch™ chase queue.
  • Upload sales ledgers now; add live connections when they ship.
For accountants

Client debtors, already ranked.

  • Less time rebuilding ageing from raw invoice exports.
  • Late payers and patterns surface for a client conversation.
  • Same numbers feed Cashwatch™ and Financials.
  • Your certification still sits in Govern.
  • See the accountants deep dive for the practice channel.

You set the client price and keep the margin. We charge you a simple wholesale fee per client.

Built on trust

Built so you can trust the numbers.

Security is the foundation, not a setting. Your data stays yours, the work is always traceable, and a qualified human owns every regulated decision. Read our security overview.

You choose what to share

You upload only the documents you want Alfred to see. He reads them, never changes them, and acts only on what you approve.

EU-region storage, encrypted

Client data in isolated schemas (London database, EU document storage), encrypted in transit and at rest. Your data is not used to train our models.

Named human sign-off

Regulated work is reviewed and certified by a qualified accountant who stands behind it.

Full audit trail

Every figure and every approval is logged and timestamped, ready for HMRC or your insurer.

Vetted partners only

Any insurance or finance introduction goes to FCA-authorised firms. Alfred never sells.

ISO 27001 targetedSOC 2 Type II in progressUK GDPR alignedCyber Essentials plannedFCA-authorised partnersEU region hosting
Pricing

Fair and square.

See Customers on your numbers for nothing. Pay only when it is clearly worth it.

Free look
£0

See your first customer view for nothing.

  • Upload a sales ledger or ageing export
  • See open debtors with ageing buckets
  • No card, no commitment
Free at launch
Most popular Customers / Core
£49/month

Customers plus the full Ask Alfred™ stack.

  • Directory, ageing and payment patterns
  • Drill-down to invoices behind each balance
  • Cashwatch™, Financials, Pulse™, YearReady™, Ask, Connect and Vault
  • Live book connections when they ship
Available at launch
Sponsored
£0 to you

Included by your accountant, their name on it.

  • Your accountant includes it in their fee
  • No accountant? We match you with a vetted one
  • Everything in Customers, plus their sign-off
Available at launch
Word from the high street

Built for the van, the counter and the back office.

"I used to guess who to chase from a spreadsheet. Now I see £48k open, three overdue, and ABC Contractors at the top of the list."
ST
Sarah TJoinery firm · Cambridge
"Client debtors arrive ranked with patterns. My team talks to the chronic late payers first. Cashwatch™ uses the same list."
RJ
R. Jackson FCCAAccountancy practice · Norfolk
"Average days outstanding finally sat next to who was slipping. I stopped ringing the wrong customers first."
DP
Dev PConvenience stores · Leicester

Illustrative, for a product going live. Real names and firms to follow.

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