Pulse™

Your whole business. One honest number.

One score for how things are really going, updated as your books and bank move. Tax, cash and cover broken out, plus the one thing to do next.

Hartwell Joinery Ltd
Pulse™ · updated today
Healthy
0Pulse™

Score /100

▲ 6 points since that loan got cleared

Tax 82Cash 74Cover 69

Next action: Review the £24k director's loan before year-end

Upload your accounts, no setup, no integrations
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The dashboard problem

Too many screens, no single truth.

For most small firms, the bank app says one thing, the spreadsheet another, and the accountant's report arrives weeks late. Nobody can answer a simple question: how is the business really doing right now?

Dashboard overload

Five tabs, three apps, and a PDF nobody opens. You spend Monday morning hunting for a number that should take five seconds.

?No single score

Cash looks fine until tax lands. Year-end looks sorted until a director's loan bites. Nothing rolls it all into one honest view.

!Numbers that disagree

The bank balance, the ledger, and the forecast rarely match on the same day. You end up guessing instead of acting.

How Pulse™ works

Three steps.
One number you can trust.

Alfred reads your real numbers, rolls them into a single Pulse™ score, and tells you what to do next. Anything regulated still goes to a qualified accountant.

1Upload your accounts

Drop in your accounts as an Excel, CSV or PDF. About two minutes. Alfred only ever reads what you give him.

2Alfred builds your Pulse™ score

He weighs tax readiness, cash position and cover into one score out of 100, with each pillar broken out so you can see what moved.

3You see the score and the next action

One honest number, updated as your books and bank move, plus the single thing worth doing this week. Regulated calls still go to a named accountant who signs off.

Why it pays off

Clarity at a glance, not another dashboard.

The same whole-business view large firms take for granted, kept live for a fraction of what a blind spot usually costs in time and stress.

Time backOne number, not five tabs

Pulse™ replaces the Monday morning hunt through bank apps, spreadsheets and old PDFs with a single score you can read in seconds.

AssuranceA real accountant signs off

Every regulated call is reviewed and certified by a qualified professional. Alfred never gives regulated advice.

AccurateEvery figure carries its evidence

Tap any pillar and see the real numbers behind it. A full, timestamped trail your accountant, HMRC or insurer can follow back to the source.

Secure and compliantUK GDPR by design, encrypted

Built for UK GDPR with per-client isolation, encryption throughout, and your data not used to train our models. Database in London (eu-west-2); documents in EU-region storage.

Cost-effectiveBig-firm thinking, small-firm price

The whole-business view large companies take for granted, for the price of a subscription. Or sponsored by your accountant, at no cost to you.

Peace of mindKnow before it bites

See your score move when a loan clears, a tax bill approaches, or cash tightens, long before it becomes a crisis.

What Pulse™ watches

Tax, cash and cover in one score.

Three pillars, always backed by your real numbers. Pulse™ rolls them into one honest score and flags what moved. Drill into Cashwatch™ for cash detail or YearReady™ for year-end readiness.

Read more in our guides: 13-week cash flow forecasting explained and UK year-end accounts checklist.

Tax readiness: filings, provisions and timingTax 82
Cash position: runway, debtors and trough riskCash 74
Cover: insurance, compliance and year-end gapsCover 69
Score updated as books and bank moveLive
Next action surfaced, not buried in a reportAction
For business owners

The Monday you stop opening five apps.

  • One Pulse™ score for how the business is really going.
  • Tax, cash and cover broken out so you know what moved.
  • The one thing to do next, in plain English.
  • Updated as your books and bank move, not once a quarter.
  • Every figure backed by real numbers you can tap into.
For accountants

Your whole book, one score per client.

  • Alfred keeps Pulse™ current across every client while your team sleeps.
  • You see which clients need attention before they call you.
  • Rebill Pulse™ on the client invoice at your own rate.
  • Hours saved per client, and advisory fees unlocked.
  • Your firm's brand on the score and the next-action prompts.

You set the client price and keep the margin. We charge you a simple wholesale fee per client.

Built on trust

Built so you can trust the numbers.

Security is the foundation, not a setting. Your data stays yours, the work is always traceable, and a qualified human owns every regulated decision. Read our security overview.

You choose what to share

You upload only the documents you want Alfred to see. He reads them, never changes them, and acts only on what you approve.

EU-region storage, encrypted

Client data in isolated schemas (London database, EU document storage), encrypted in transit and at rest. Your data is not used to train our models.

Named human sign-off

Regulated work is reviewed and certified by a qualified accountant who stands behind it.

Full audit trail

Every figure and every approval is logged and timestamped, ready for HMRC or your insurer.

Vetted partners only

Any insurance or finance introduction goes to FCA-authorised firms. Alfred never sells.

ISO 27001 targetedSOC 2 Type II in progressUK GDPR alignedCyber Essentials plannedFCA-authorised partnersEU region hosting
Pricing

Fair and square.

See what Alfred finds for nothing. Pay only when it is clearly worth it.

Free look
£0

See your first Pulse™ score for nothing.

  • A full first Pulse™ score with tax, cash and cover
  • Your top three flags, free
  • No card, no commitment
Free at launch
Most popular Pulse™ / Core
£49/month

The full Pulse™ score, minded all year.

  • Live Pulse™ score with tax, cash and cover
  • Next-action prompts as your numbers move
  • One-tap share with your accountant
  • Always-on alerts when the score shifts
Available at launch
Sponsored
£0 to you

Included by your accountant, their name on it.

  • Your accountant includes it in their fee
  • No accountant? We match you with a vetted one
  • Everything in Pulse™, plus their sign-off
Available at launch
Word from the high street

Built for the van, the counter and the back office.

"I used to open three apps every Monday. Now I glance at Pulse™, see 78 and know we're fine. When it dropped to 71, Alfred told me why before I even asked."
ST
Sarah TJoinery firm · Cambridge
"Across my book I see which clients need a call before they phone me. Pulse™ flags the movers. I review, advise, and bill. It has paid for itself many times over."
RJ
R. Jackson FCCAAccountancy practice · Norfolk
"Tax 82, Cash 74, Cover 69. Finally a number that makes sense without a finance degree. My accountant gets the same view in one tap."
DP
Dev PConvenience stores · Leicester

Illustrative, for a product going live. Real names and firms to follow.

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