Financials

Your numbers, explained on the line.

P&L, balance sheet, cash flow and who is paying late. Every finding pinned to the figure it explains, next to YearReady™ and Pulse™.

Hartwell Joinery Ltd
Financials · FYE 31 Mar 2026
P&L
Gross profit YTD
£184,200
+12% vs last year
Materials
Cost of sales · line 42
£61,400
Debtors over 60 days
AR ageing · 3 invoices
£18,750
Operating cash flow
Cash flow · YTD
£42,100

Finding pinned: materials up 9% · see YearReady™

From your books and uploads · explained in plain English
P&LBalance sheetCash flow AR / AP ageing
The report fog

Reports without the why.

You get a P&L. You get a balance sheet. Nobody pins the finding to the line that moved. Late payers hide in a separate ageing tab.

Numbers without a story

Gross profit is down. Materials are up. The report does not say which invoices or which suppliers drove it.

?Ageing in another place

Who is paying late lives in a different screen from the P&L, so cash and profit never meet in one glance.

!No link to year-end

Findings for CT600 and accounts sit in a pack. The live financials never show the same pins.

How Financials works

Three steps.
Reports you can read.

Bring your books and documents in through Connect. Alfred builds the statements. Findings pin to the line. YearReady™ and Pulse™ use the same numbers.

1Connect your books

Upload ledgers, trial balances and supporting packs as Excel, CSV or PDF. Alfred only reads what you give him. Live book connections are coming.

2Alfred builds the statements

P&L, balance sheet, cash flow and AR/AP ageing land in one place. Odd movements and late payers surface with a pin to the line.

3You read the why, not just the what

Click a finding and land on the figure it explains. Jump to YearReady™ for the pack, or Pulse™ for the score. Regulated calls still need a named professional.

Why it pays off

Statements with the story attached.

The same clear financial view large firms take for granted, kept next to year-end readiness and the live score.

Time backOne place for the four reports

P&L, balance sheet, cash flow and ageing in a single tabbed view, so Monday morning is a glance not a hunt.

AssuranceA real accountant signs off

Every regulated call is reviewed and certified by a qualified professional. Alfred never gives regulated advice.

AccurateFindings pinned to the line

Alfred drafts the explanation. You or your accountant confirm it in Govern. Nothing silent and irreversible.

Secure and compliantUK GDPR by design, encrypted

Built for UK GDPR with per-client isolation, encryption throughout, and your data not used to train our models. Database in London (eu-west-2); documents in EU-region storage.

Cost-effectiveBig-firm thinking, small-firm price

Financials with YearReady™ and Pulse™ in the same subscription. Or sponsored by your accountant.

Peace of mindLive numbers meet year-end

The same pins that explain this month feed the YearReady™ pack, so the story does not get rewritten at filing time.

What Financials shows

Statements, ageing, findings on the line.

Financials is the reporting layer. Pair it with YearReady™ for the pack, Pulse™ for the score, Cashwatch™ for the trough, and Connect to get data in. Read the UK year-end checklist.

Security: how we protect your data.

P&L, balance sheet and cash flow in one placeStatements
AR and AP ageing next to the numbersAgeing
Findings pinned to the line they explainPins
Feeds YearReady™ and Pulse™ from the same numbersLinked
Live book connections coming soonSoon
For business owners

The morning the P&L finally makes sense.

  • See P&L, balance sheet, cash flow and ageing in one place.
  • Read findings pinned to the line, not a separate memo.
  • Spot late payers next to profit, not in another tab.
  • Jump from this month's story to the YearReady™ pack.
  • Upload books now; add live connections when they ship.
For accountants

Client statements, already explained.

  • Less time rewriting variance notes from scratch.
  • Findings surface on the line for your review.
  • Same numbers feed YearReady™ packs and Pulse™.
  • Your certification still sits in Govern.
  • See the accountants deep dive for the practice channel.

You set the client price and keep the margin. We charge you a simple wholesale fee per client.

Built on trust

Built so you can trust the numbers.

Security is the foundation, not a setting. Your data stays yours, the work is always traceable, and a qualified human owns every regulated decision. Read our security overview.

You choose what to share

You upload only the documents you want Alfred to see. He reads them, never changes them, and acts only on what you approve.

EU-region storage, encrypted

Client data in isolated schemas (London database, EU document storage), encrypted in transit and at rest. Your data is not used to train our models.

Named human sign-off

Regulated work is reviewed and certified by a qualified accountant who stands behind it.

Full audit trail

Every figure and every approval is logged and timestamped, ready for HMRC or your insurer.

Vetted partners only

Any insurance or finance introduction goes to FCA-authorised firms. Alfred never sells.

ISO 27001 targetedSOC 2 Type II in progressUK GDPR alignedCyber Essentials plannedFCA-authorised partnersEU region hosting
Pricing

Fair and square.

See Financials on your numbers for nothing. Pay only when it is clearly worth it.

Free look
£0

See your first statements for nothing.

  • Upload a trial balance or ledger export
  • See P&L with a pinned finding
  • No card, no commitment
Free at launch
Most popular Financials / Core
£49/month

Financials plus the full Ask Alfred™ stack.

  • P&L, balance sheet, cash flow and ageing
  • Findings pinned to the line
  • YearReady™, Pulse™, Cashwatch™, Ask, Connect and Vault
  • Live book connections when they ship
Available at launch
Sponsored
£0 to you

Included by your accountant, their name on it.

  • Your accountant includes it in their fee
  • No accountant? We match you with a vetted one
  • Everything in Financials, plus their sign-off
Available at launch
Word from the high street

Built for the van, the counter and the back office.

"I used to get a P&L and a separate email about materials. Now the finding sits on the line. I finally know what moved."
ST
Sarah TJoinery firm · Cambridge
"Client statements arrive with pins ready for review. My team confirms them in Govern. The YearReady™ pack uses the same story."
RJ
R. Jackson FCCAAccountancy practice · Norfolk
"Debtors over 60 days sat next to cash flow. I stopped hunting across three exports before the board call."
DP
Dev PConvenience stores · Leicester

Illustrative, for a product going live. Real names and firms to follow.

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