For accountants

He does the graft. You do the judgement.

Ask Alfred™ is the AI copilot for UK accountancy practices. Alfred preps the client book. You review, advise and put your name on what is yours to certify.

JA
Jackson's Accounting
Partner console · Hartwell Joinery Ltd
powered by alfred™
9findings ready
<30mtypical review
24/7watching the book

Year-end pack v3 ready for R. Jackson FCCA to certify. Your firm's brand on the work.

Clients upload accounts. You keep the judgement.
ExcelCSVPDF Live connections soon
The practice squeeze

Too much prep. Not enough advisory time.

Clients expect faster answers. Your team still rebuilds packs from scratch. Year-end arrives as a fire drill, and cash questions land as interruptions rather than a productised service.

Prep eats the margin

Categorising, chasing, assembling findings and chasing missing documents still take hours before you can advise.

?Clients call late

Cash crunches and year-end surprises arrive as urgent emails, not as a calm review you scheduled.

!AI without your name

Generic tools answer clients without a trail, without your brand, and without a clear path to your certification.

How the partner channel works

Three steps.
Your name stays on the work.

Alfred works through the client book. Findings, chases and packs land ready for review. You certify what is yours to certify. Clients see your firm, not a faceless bot.

1Clients connect their numbers

They upload Excel, CSV or PDF. About two minutes. Alfred only ever reads what they give him. Live connections are coming.

2Alfred preps the book

Pulse™, Cashwatch™, YearReady™, Ask and Govern run in the background. Drafts carry evidence. Nothing regulated is finished without you.

3You review and certify

Open the Partner console, review the pack, put your name on what is yours. Rebill at your rate. Keep the margin.

Why firms join

More advisory. Less blank-page prep.

The same always-on coverage large firms build with big teams, delivered as a partner product you can rebill, with your judgement still in the middle.

Time backHours of prep become minutes of review

Alfred assembles findings, chases and packs across the book. Your team starts from a draft with evidence, not a blank folder.

Your nameYou certify what is yours

Alfred never gives regulated advice. Named professionals put their name on regulated work. Your firm's brand stays on the client experience.

MarginYou set the client price

Rebill Pulse™, Cashwatch™, YearReady™, Ask and Govern at your own rate. We charge a simple wholesale fee per client. You keep the margin.

Secure and compliantUK GDPR by design, encrypted

Built for UK GDPR with per-client isolation, encryption throughout, and client data not used to train our models. Database in London (eu-west-2); documents in EU-region storage.

CoverageWatch the book between reviews

Cash troughs, year-end flags and Ask questions surface before the client phones in a panic. You choose what needs a human.

TrailEvery figure carries its source

A full, timestamped trail for HMRC, insurers or your own file. Approvals live in Govern.

What your clients get

The full Ask Alfred™ stack, under your brand.

Owners get always-on coverage. You get a Partner console and the certification layer. Deep dives: Pulse™, Cashwatch™, YearReady™, Ask, Govern.

Security and audit trails: read our security overview.

Pulse™ score per client, with next actionsPulse™
13-week cash, debtors and drafted chasesCashwatch™
Year-end packs ready for your reviewYearReady™
Ask answers that cite sources, then hand offAsk
Govern queue for approvals and your sign-offGovern
For practice owners

A productised layer across the book.

  • See which clients need attention before they call.
  • Standardise year-end and cash reviews without hiring a bigger prep team.
  • Offer sponsored Alfred to clients at your price.
  • Keep advisory time for judgement, not document hunting.
  • Your firm's brand on packs, scores and the partner console.
For managers and seniors

Start from a draft, not a blank page.

  • Findings arrive with evidence attached.
  • Tricky Ask questions land in Govern for your review.
  • Chase drafts and year-end packs ready to certify.
  • Less time rebuilding the same schedules every quarter.
  • A clean trail of who approved what, and when.

You set the client price and keep the margin. We charge you a simple wholesale fee per client.

Built on trust

Built so you can trust the numbers.

Security is the foundation, not a setting. Your data stays yours, the work is always traceable, and a qualified human owns every regulated decision. Read our security overview.

You choose what to share

You upload only the documents you want Alfred to see. He reads them, never changes them, and acts only on what you approve.

EU-region storage, encrypted

Client data in isolated schemas (London database, EU document storage), encrypted in transit and at rest. Your data is not used to train our models.

Named human sign-off

Regulated work is reviewed and certified by a qualified accountant who stands behind it.

Full audit trail

Every figure and every approval is logged and timestamped, ready for HMRC or your insurer.

Vetted partners only

Any insurance or finance introduction goes to FCA-authorised firms. Alfred never sells.

ISO 27001 targetedSOC 2 Type II in progressUK GDPR alignedCyber Essentials plannedFCA-authorised partnersEU region hosting
Partner pricing

Wholesale, then your rate.

See the partner console for nothing. Pay a simple wholesale fee per client. You set what clients pay.

Partner look
£0

See Alfred on a sample client book for nothing.

  • Partner console walkthrough on illustrative data
  • See findings, Govern queue and certification flow
  • No card, no commitment
Free at launch
Most popular Wholesale / per client
Simple fee

You set the client price. You keep the margin.

  • Wholesale fee per active client
  • Full stack: Pulse™, Cashwatch™, YearReady™, Ask, Govern
  • Your firm's brand on the client experience
  • Named professional certification on regulated work
Available at launch
Sponsored for clients
£0 to them

Include Alfred in your fee. Their name sees your firm.

  • You include it in the client engagement
  • Clients get always-on coverage at no extra line item
  • You still certify what is yours to certify
Available at launch
Word from the practice

Built for the partner, the manager and the file.

"Packs land ready for certification. I review, put my name on what is mine, and bill. Hours of prep became minutes of judgement."
RJ
R. Jackson FCCAAccountancy practice · Norfolk
"Across my book I see which clients need a call before they phone me. Alfred flags the movers. I advise, certify, and rebill."
AM
A. Mensah ACAAccountancy practice · Birmingham
"Clients still get plain English. We still own the regulated calls. That is the only AI arrangement I will put my practising certificate near."
KL
K. Lewis FCCAAccountancy practice · Bristol

Illustrative, for a product going live. Real names and firms to follow.

Join the waiting list

Be first when the partner channel opens.

We're onboarding a first group of practices ahead of launch. Join the partner waiting list and we'll be in touch with early access.

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